I made this mood board so we could better understand who we would be trying to sell the products to. The images i have chosen all represent a young woman making her way through life. She's fun. She's quirky, loves a cheeky drink with her friends, maybe dabbles in photography and has a love for healthy food and coffee drinks. This is the lifestyle we would see when we picture someone wearing the products were photographing.
Our style of photography is hopefully going to look fun and quirky, that would catch the eye of someone like our customer and someone like us.
-Jessica Flavell
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